About us


Idea Puzzle was founded in 2008 to help PhD candidates improve the coherence of a research proposal, article, or thesis in the light of Philosophy of Science (Morais & Brailsford, 2019). Our main initiatives are the Idea Puzzle software, the one-hour free webinar 'Research design with the Idea Puzzle software', and the Idea Puzzle Prize. Some universities also offer a course on research design with the Idea Puzzle software.


Ricardo Morais, married and father of three daughters, is Assistant Professor of Management at Católica Porto Business School and Director of Idea Puzzle. Since 2013, he coordinates the seminar 'How to design your PhD' at the European Institute for Advanced Studies in Management (EIASM) in Brussels. He holds a PhD in Strategic Management from the University of Jyväskylä, Finland, having graduated in Management from the Faculty of Economics of the University of Porto. He is also an alumnus of HPI School of Design Thinking in Germany. His research interests are interdisciplinary, including Philosophy of Science, Strategic Management, Design Thinking, and Spirituality in Management. Since 2002, he has published more than 30 academic articles, chapters, and papers about these topics and lectured in 97 universities from 26 countries. He is a member of the Philosophy of Science Association, Strategic Management Society, and Academy of Management.