A arte do marketing: o papel da arte na imagem percebida do destino

1/21. Theoretical question: what are the two main keywords of your research?

11/21. Empirical question: what is the unit of analysis of your research?

2/21. Theoretical question: what are the two main streams of thought of your literature review?

16/21. Rhetorical question: what are the positive and negative emotions of your research?

12/21. Empirical question: what is the level of analysis of your research?

3/21. Theoretical question: what is the main gap that your research addresses?

17/21. Rhetorical question: what is the scientific logic of your research?

18/21. Rhetorical question: what are the limitations of your research?

13/21. Empirical question: what is the nature of the data of your research?

4/21. Theoretical question: what is the main question or hypothesis of your research?

19/21. Authorial question: what is your education and experience related to your research?

20/21. Authorial question: who are the partners of your research?

21/21. Authorial question: what is your availability of time and resources for your research?

14/21. Empirical question: what is the origin of the data of your research?

5/21. Theoretical question: what is the current answer to your research question or hypothesis?

6/21. Methodological question: what is the philosophical stance of your research?

7/21. Methodological question: what is the qualitative, quantitative, or mixed-method of your research?

8/21. Methodological question: what are the data collection techniques of your research?

9/21. Methodological question: what are the data analysis techniques of your research?

10/21. Methodological question: what are the tactics of your research to ensure scientific quality criteria?

15/21. Empirical question: what is the sample of your research?